The Campbell Story:

A decade of success at Campbell

In the last half of the 1990’s Campbell Soup Company was struggling to meet the expectations of all stakeholders. Under Conant’s leadership in the next decade, the company delivered superior financial performance, world class employee engagement and became a recognized leader in corporate social responsibility.

From 2001 to 2011, Doug Conant served as CEO and President of the Campbell Soup Company. Conant was the 11th leader of this iconic company’s 141-year history – faced with reversing a precipitous decline in market value. He succeeded by dramatically transforming the global leadership team, reconfiguring the portfolio, cutting costs and making strategic investments in Campbell products, marketing programs, innovation pipeline and infrastructure. As a result, the company was able to deliver cumulative shareholder returns in the top tier of the global food industry. The key enabler of this performance was Campbell’s march towards achieving world-class employee engagement levels. During the decade of Conant’s leadership, employee engagement went from being among the worst in the Fortune 500 to being consistently among the best. Campbell has been widely recognized for its progress; its many honors range from being recognized by the Gallup organization with its “Great Workplace Award” for four years running to receiving the 2010 Catalyst Award for helping women advance their careers. During his tenure, the company was also recognized as a leader in social responsibility and ethical leadership.

Campbell Soup Company Annual Reports

Campbell Leadership Model