Campbell Soup Company Annual Reports
A Decade of Progress
Each year during my ten-year tenure as President and CEO of Campbell Soup Company, Jerry Buckley, Senior Vice President of Public Affairs, members of his support team, and I spent time reflecting on the key message we wanted to send to our shareholders regarding our performance in that year. Every year that message has found its way to the cover of our annual report. Viewed individually and collectively, these ten annual reports tell a rich, deep and complete story of the renaissance of Campbell Soup Company. I encourage you to explore the substance of our story further.