The Blueprint
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Make a bigger impact in your life and leadership with THE BLUEPRINT. Part leadership manifesto, part practical manual, Doug Conant teaches leaders how to work through six incremental steps to lift their leadership and make meaningful change in their organizations and in the world.
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“I was 32 years old. My wife and I just had our second son. I was on my way into work one day and the receptionist intercepted me at the door and said “the senior vice president would like to see you in his office.
He invited me to sit down and he said ‘Doug, your job has been eliminated. Clean out your office and be out of here by noon.’ My life changed in a snap . . .”
Upgrade Your Leadership and Your Life
The Blueprint Process: 6 Steps
1: Reach High — Envision
Envision what success looks like to you and set the intention to do better. In this step, you will take your first crack at articulating your Leadership Purpose.
2: Dig Deep — Reflect
Reflect on your experiences to uncover your leadership beliefs and dig deep to uncover what makes you, you. In this step, you will uncover the life lessons that anchor your leadership and develop a deeper understanding of your unique personality and skillset.
3: Lay the Groundwork — Study
Study to fill in all the cracks from your dig, laying the groundwork with all the learnings and insights from the world that exists beyond your personal experiences.
4: Design — Plan
The fun part. Using design thinking as well as thinking prompts, Post-Its, and pen and paper, conceive your Plan: an exquisite design for your personal Leadership Model, derived from your Leadership Purpose and Leadership Beliefs.
5: Build — Practice
Practice your change process. You will brainstorm small, actionable practices that you can begin to fold into your habits and begin to create your Practice Treasury, a stable of behaviors that will help you bring to life the leadership Plan you designed.
6: Reinforce — Improve
Improve, continually learning from what you did right and what you could have done better, reinforcing the strength of your Foundation in perpetuity. Here you will also work to align your personal leadership approach with the expectations of your organization.
What Top Leadership Voices Are Saying
“Leaders at every level in today’s organizations must now be more courageous, well-equipped, and resilient than ever before. Conant’s process will help you to explore your own unique strengths—fearlessly.”
“Doug Conant is a special breed: a hard-edged corporate CEO with an introspective nature who attributes his success to reflection, study, and thoughtful inner work rather than birthright or bombast.”
“There is no other leader who has more effectively balanced enduring organizational performance with a passionate caring for people . . . take Doug as your teacher.”
“Doug Conant has long been one of America’s most effective and enlightened leaders.”
"Doug Conant has proven himself to be a very disciplined CEO. . . his example shows how effective business leaders can be quiet and bold, studious and decisive, disciplined and creative. Conant has so much to teach, and aspiring leaders at all levels would do well to learn from him."
“Doug Conant hasn’t just been a highly successful leader—he’s an unusually thoughtful one.”
About Doug Conant
Douglas R. Conant is an internationally renowned business leader, New York Times bestselling author, keynote speaker, and social media influencer with over 40 years of leadership experience at world-class global companies. He is the only former Fortune 500 CEO who is a Top 100 Leadership Speaker, a Top 15 Leadership Guru, and a Top 100 Most Influential Author in the World. For the past 20 years of his leadership journey, he has honed his leadership craft at the most senior levels – first as President of the Nabisco Foods Company, then as CEO of Campbell Soup Company, and finally as Chairman of Avon Products. In 2011, he founded ConantLeadership: a mission-driven community of leaders and learners who are championing leadership that works in the 21st century.
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