In a newly released list compiled by Xinfu (global CEO experts and coaches) and Hootsuite (the most widely used platform for managing social media), our Founder, Doug Conant, has been ranked in the top 35 of the top 100 CEOs on Social Media globally. Other CEOs in the top 35 include Richard Branson, Bill Gates, Arianna Huffington, Jack Welch and many more high-profile leaders. Did your favorite CEO make the list? View the entire top 100 here. Excerpted below is some information about the ranking methodology used to compile the list.
The rankings combined both quantitative and qualitative factors to determine the CEOs who are really making an impact.
Along with the sheer number of followers each CEO has, we looked at who is creating true “value-added content” for their followers. This was measured in terms of each CEO’s originality, macro-environmental and industry insight, and the light they shed on their own company.
We favored CEOs who were actively and consistently contributing to a leadership agenda, and reduced their score if their social media presence was seen as too self-promoting, too formal, or if we believed that the CEOs themselves had no direct involvement in writing and posting content. We also looked at the â€˜Klout’ score of each CEO out of 100â€”which, while a rather raw measure, is an established third-party indicator of social influence and audience engagement across multiple networks.
Read the entire post announcing the list and discussing the role of the Social CEO here.