Insanely Simple

The Obsession That Drives Apple’s Success
By Ken Segall
256 Pages

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This book about Apple is also very relevant to leadership. The driving notion of Segall’s book is that the key to success is striving for simplicity. Chapter 1 is “Think Brutal”; the first step on the journey to simplicity is to deal with the real world, confront the facts, and identify the issue. Then Segall challenges the reader — just as Apple challenges its employees — to work through all the complexity of the problems at hand to arrive at something simple and easy to implement. This is a good approach. As leaders, if we have too complex a solution to a complex problem, we get mired in the execution. Segall shows us how addressing the brutal facts, getting to the essence of the challenge, and ultimately arriving at a simple, executable solution is at the heart of Apple’s business model. I find this philosophy helpful in terms of thinking about leadership.

– D. R. Conant

What People Are Saying

Touchpoints is a remarkable book that will forever change how we view the work of leadership”
Stephen M.R. Covey
Author of The New York Times and #1 Wall Street Journal bestselling book, The Speed of Trust
Doug, your presentation was a big hit! You weren't just a consultant telling us what we should be doing. You had been in our chairs and saw first-hand what worked and what didn't work.”
Tony Earley
Chairman & CEO, Pacific Gas & Electric
Doug's leadership lessons around what it takes to achieve the best by building, training, and leading highly effective teams are very applicable to our work at Wells Fargo. Your keynote inspired us! ”
Avid Modjtabai
Senior Executive Vice President, Consumer Lending, Wells Fargo

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