Insanely Simple

The Obsession That Drives Apple’s Success
By Ken Segall
256 Pages

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This book about Apple is also very relevant to leadership. The driving notion of Segall’s book is that the key to success is striving for simplicity. Chapter 1 is “Think Brutal”; the first step on the journey to simplicity is to deal with the real world, confront the facts, and identify the issue. Then Segall challenges the reader — just as Apple challenges its employees — to work through all the complexity of the problems at hand to arrive at something simple and easy to implement. This is a good approach. As leaders, if we have too complex a solution to a complex problem, we get mired in the execution. Segall shows us how addressing the brutal facts, getting to the essence of the challenge, and ultimately arriving at a simple, executable solution is at the heart of Apple’s business model. I find this philosophy helpful in terms of thinking about leadership.

– D. R. Conant

What People Are Saying

It’s not just what Doug does; it’s how he gets it done, and there is much to be learned by observing him and from his work on the subject of leadership. As leaders go, Doug is truly 'one of a kind.'”
Sara Mathew
CEO & Chairman, Dun & Bradstreet Inc.
Douglas Conant's keynote presentation and insights were of enormous value in preparing our members to assume the CEO role in their companies. He practices what he preaches.”
Kendall Crolius
President, G100 Next Generation Leadership
Doug's words are insightful and inspiring. He is an engaging and thoughtful speaker and his approach and advice regarding interpersonal skills and relationships in the workplace was immediately actionable and practical”
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