This book is a must read for the 21st century. It is all about how the great leaders of this century are increasingly finding ways to create economic and social value in an enduring way. It is about harmonizing the economic return objectives of the enterprise with the best interests of society . . . a lofty but achievable goal. My former company, Campbell Soup Company, is profiled in this work and I can tell you firsthand, that the “Higher Ambition” notion is profoundly meaningful and very deliverable.
We all spend most of our waking hours either at work or thinking about work. Shouldn’t we all have a “Higher Ambition” to make it as meaningful as possible?