Good To Great

Why Some Companies Make the Leap... And Others Don't
By Jim Collins
300 Pages

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This book spoke to my philosophy on leadership from the word “go.” I have a personal belief that people should not sell themselves short and that they should “reach high” with their ambitions for themselves and the organizations with which they are associated. Jim’s title captured my imagination and after reading his book, Built To Last, I was anxious to see where he would take me with Good To Great. Many things spoke to me in his work. First, I was impressed by the analytical rigor he brought to the conversation. His thinking reflected a fact-based assessment of high performance. His Good to Great framework of “Build Up to Breakthrough” and three broad stages of “Disciplined People, Disciplined Thought, and Disciplined Action” provided a terrific roadmap for me to think about the transformation of Campbell.

Also, his Level 5 Leadership discussion in Chapter 2 resonated deeply with me. In addition, his clear recognition that to go from good to great you had to first focus on the people before you could focus on the challenge at hand was very consistent with my experience. Finally, his concept of bringing great discipline to the entire process was very consistent with my philosophy of the need to be “tough-minded with standards of performance.”

Jim has a special talent for this work. He spoke at one of my early global leadership meetings at Campbell shortly after he published Good To Great and he spoke at my last meeting in June, 2011. I can’t think of a better way to bookend my journey at Campbell.

– D. R. Conant

What People Are Saying

Touchpoints is a remarkable book that will forever change how we view the work of leadership”
Stephen M.R. Covey
Author of The New York Times and #1 Wall Street Journal bestselling book, The Speed of Trust
Doug is a unique individual — a leader who leads with integrity, vision, and a passion for what is possible. He has touched the lives of many, establishing a legacy of extraordinary leadership”
Jim Goldman
CEO & President, Godiva Chocolatier NV
Doug Conant is a rare combination — someone who thinks like a leader and leads like a thinker. When he talks, not only does the C-suite listen, but they also take notes.”
Dan Pink
Author, To Sell Is Human; Author, Drive

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