A Whole New Mind

Why Right-Brainers Will Rule the Future
By Daniel Pink
304 Pages

Buy the Book

In this forward-thinking book, Pink predicts that right brainers will rule the future. His perspective is that the more analytical people who ruled the 20th century (left-brainers) will be challenged to create differentiation in the 21st century because people who view the world more creatively (right-brainers) will be able to create new paradigms more effectively. Pink argues that the crucial competitive advantage for contributors of the future will be creativity because the accelerated rate of innovation and change renders a purely analytical approach insufficient. The idea being that an analytical approach is still helpful but it’s simply not good enough. He doesn’t suggest that there’s no longer room for left-brainers in the world but he does challenge them to develop a better toolkit for solving problems in Design, Story, Symphony, Empathy, Play, and Meaning. And he provides a model for doing that. A very interesting book for modern leaders.

– D. R. Conant

What People Are Saying

Doug is the living embodiment of the power of a great leader as teacher. He has an extraordinary capacity to share the lessons of his experience in a way that enlightens and inspires.”
Russ Eisenstat
Executive Director, Center for Higher Ambition Leadership
Touchpoints is a remarkable book that will forever change how we view the work of leadership”
Stephen M.R. Covey
Author of The New York Times and #1 Wall Street Journal bestselling book, The Speed of Trust
It’s not just what Doug does; it’s how he gets it done, and there is much to be learned by observing him and from his work on the subject of leadership. As leaders go, Doug is truly 'one of a kind.'”
Sara Mathew
CEO & Chairman, Dun & Bradstreet Inc.

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