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A Whole New Mind

By Daniel Pink
304 Pages

In this forward-thinking book, Pink predicts that right brainers will rule the future. His perspective is that the more analytical people who ruled the 20th century (left-brainers) will be challenged to create differentiation in the 21st century because people who view the world more creatively (right-brainers) will be able to create new paradigms more effectively. Pink argues that the crucial competitive advantage for contributors of the future will be creativity because the accelerated rate of innovation and change renders a purely analytical approach insufficient. The idea being that an analytical approach is still helpful but it’s simply not good enough. He doesn’t suggest that there’s no longer room for left-brainers in the world but he does challenge them to develop a better toolkit for solving problems in Design, Story, Symphony, Empathy, Play, and Meaning. And he provides a model for doing that. A very interesting book for modern leaders.

– D. R. Conant

What People Are Saying

Fred Hassan

Doug stands out as a high performance CEO who is also a people builder. He demonstrates that one can get outstanding results while also being a good human being
Fred Hassan

Partner, Warburg Pincus; Former Chairman & CEO, Schering Plough Corp & Pharmacia

Tony Earley

Doug, your presentation was a big hit! You weren't just a consultant telling us what we should be doing. You had been in our chairs and saw first-hand what worked and what didn't work.
Tony Earley

Chairman & CEO, Pacific Gas & Electric

Stephen M.R. Covey

Touchpoints is a remarkable book that will forever change how we view the work of leadership
Stephen M.R. Covey

Author of The New York Times and #1 Wall Street Journal bestselling book, The Speed of Trust

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