A Whole New Mind

Why Right-Brainers Will Rule the Future
By Daniel Pink
304 Pages

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In this forward-thinking book, Pink predicts that right brainers will rule the future. His perspective is that the more analytical people who ruled the 20th century (left-brainers) will be challenged to create differentiation in the 21st century because people who view the world more creatively (right-brainers) will be able to create new paradigms more effectively. Pink argues that the crucial competitive advantage for contributors of the future will be creativity because the accelerated rate of innovation and change renders a purely analytical approach insufficient. The idea being that an analytical approach is still helpful but it’s simply not good enough. He doesn’t suggest that there’s no longer room for left-brainers in the world but he does challenge them to develop a better toolkit for solving problems in Design, Story, Symphony, Empathy, Play, and Meaning. And he provides a model for doing that. A very interesting book for modern leaders.

– D. R. Conant

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Touchpoints is a remarkable book that will forever change how we view the work of leadership”
Stephen M.R. Covey
Author of The New York Times and #1 Wall Street Journal bestselling book, The Speed of Trust
Doug, your presentation was a big hit! You weren't just a consultant telling us what we should be doing. You had been in our chairs and saw first-hand what worked and what didn't work.”
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Chairman & CEO, Pacific Gas & Electric
Douglas Conant's keynote presentation and insights were of enormous value in preparing our members to assume the CEO role in their companies. He practices what he preaches.”
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President, G100 Next Generation Leadership

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