Program Cost
$499 $449
Use Code WELCOME10
Course Length
4 Modules, 18 Interactive Lessons
Location
Virtual & At Your Own Pace
Eligibility
Administrative Professionals
The Only Leadership Course for Administrative Professionals Taught by a Fortune 500 CEO
You’ve been trained to support leaders.
It’s time to STEP into your leadership.
STEPS gives you the same BLUEPRINT process used by senior executives.
Customized for administrative professionals. Taught by Fortune 500 CEO Doug Conant.
Leave with your own Personal Leadership Model, proven practices for greater influence, and the confidence to lead.
Special Welcome Offer Save $50
“There’s nothing else out there that speaks directly to leadership for administrative professionals like this course does.”
Melinda Vail-Goodnight
Senior Executive Assistant at Southwest Airlines
“This is different from any other administrative seminar or class… it is a very reflective program and the ‘aha’s come from helping people reframe their life story into meaningful leadership takeaways.”
Dana Gavita
EA to the CEO, Civil & Environmental Consultants, Inc.
“This course is so important because it gives Administrative Professionals, who are usually viewed as ‘less than,’ an opportunity to say, ‘I want to become more, and do more, and be more influential.’”
Rosalyn Taylor O’Neale
Leadership Coach and Former Chief Diversity & Inclusion Officer, Campbell Soup Company
Trusted By Teams At
You’re not “just an admin.”
You’re a leader who hasn’t been developed like one.
You didn’t arrive here by accident.
You’ve built a career on anticipating needs, solving problems before anyone notices them, and ensuring everything runs smoothly. You’re the reason things actually work.
But here’s what we know after years of working with administrative professionals:
When you’re finally given the tools to lead, not just support, everything changes.
Not through another software tutorial. Not through calendar management tips. But through substantive leadership development that honors your capacity to contribute as a strategic partner.
You didn’t fail those other programs. Those programs failed you…
You’ve been passed over.
Overlooked. Underestimated.
The executives you support receive leadership retreats. Executive coaching. Strategic development programs that treat them like the leaders they are.
You receive measly PowerPoint tutorials and software how-tos.
Meanwhile, you’re the one who knows what’s actually happening. You’re in every room. You see everything. You make everything work.
But when it comes to YOUR development? Silence.
Deep down, you know you’re capable of more.
And you’re right. It’s time to listen to that voice inside that knows you were meant to soar.
Do any of these sound familiar?
You’re present in every meeting, but rarely asked for your perspective. You possess more institutional knowledge than most executives, yet nobody thinks to include you in strategic conversations.
Regardless of how much value you bring, people still perceive you as support staff. You’re introduced by your title, not your contributions.
You have ideas. Good ones. But you hesitate to share them. You second-guess yourself. You wait for permission that never arrives.
When it’s time to ask for a raise, a promotion, or expanded responsibility, you freeze. You lack the language to articulate the power of what you do every day or why it matters.
You want to grow. Perhaps into a Chief of Staff role. Perhaps into something entirely new. But there’s no roadmap. No framework. No one illuminating the path forward.
You watch executives get coached, developed, invested in. You receive tactical training that treats you like a task manager, not a leader.
If you checked even one of these boxes, you’re not alone.
The leadership capacity is already there. You’ve been exercising it every single day.
You simply haven’t been given the framework to name it, claim it, and grow it.
That changes now.
From making everything run… to leading how everything runs
Imagine yourself:
Speaking up in meetings with conviction. People listen.
Possessing the language to articulate your value. To anyone. Anytime.
Stepping forward for that project or promotion. Without hesitation.
Advocating for recognition and advancement. Fluently.
Walking into work with absolute clarity about who you are as a leader and how you show up.
This isn’t about becoming someone new.
It’s about finally having the framework to lead as you’ve always been capable of.
A program that elevates your value, your voice, and your career.
Leadership is no longer locked in the top floor. It’s in your hands.…
STEPS: Elite leadership training for the people who make everything happen
It’s high time we took elite-tier leadership training out of the corner office and into the cubicle. Out of the top floor and into your living room.
No more gatekeeping leadership skills.
STEPS is the only leadership program designed specifically for administrative professionals, inspired by an EA, and taught by a Fortune 500 CEO.
Doug Conant spent decades teaching his BLUEPRINT process to senior executives at the world’s leading companies. Now it’s customized for you.
A system that transforms your experience into real leadership power.
The program develops your leadership through the proven 6-Step BLUEPRINT Process:
1
Reach high - Envision
Define what success looks like for YOU. Articulate your Leadership Purpose.
2
Dig deep - Reflect
Uncover the experiences, beliefs, and strengths that shape how you lead. Your life story becomes your leadership story.
3
Prepare - Study
Address gaps with insights from leadership research and proven frameworks.
4
Design - Plan
Create your Personal Leadership Model. Derived from YOUR purpose and beliefs.
5
Build - Practice
Develop actionable habits. Build your Practice Treasury.
6
Reinforce - Improve
Continuously grow and align with your organization’s needs.
The result?
A Personal Leadership Model you can use for the rest of your career.
Not borrowed from a book. Not copied from your executive.
Yours.
The next chapter of your career story starts here.
Special Welcome Offer Save $50
Everything you get inside the program
Complete Video Training Library
- Complete Video Training Library
- Step-by-step guidance through the BLUEPRINT process
- Real examples and practical exercises
- Access anywhere, anytime, at your own pace
Your leadership workbook
- Guided exercises for deep self-reflection
- Prompts to uncover your leadership beliefs
- Design tools to construct your Personal Leadership Model
- Templates you’ll reference long after the course concludes
Your Personal Leadership Model
- A clear articulation of your purpose, values, and style
- A framework you can share with executives and colleagues
- The foundation for every career decision going forward
VIP access to live events
- Exclusive events with Doug Conant
- Connection with fellow program participants
- Ongoing learning opportunities
Certificate of completion
- Display on LinkedIn
- Share with your organization
- Document of your investment in leadership development
Special Welcome Offer Save $50
Why This Exists
Hi, I'm Doug Conant…
I spent over 40 years leading at the highest levels of business. As CEO of Campbell Soup Company, I transformed the organization from one of the worst-performing in the S&P 500 to one of the best.
My approach? People first. Always.
My philosophy has always been simple: To win in the marketplace, you must first win in the workplace.
In 2011, I founded ConantLeadership to bring the leadership principles I’ve spent a lifetime developing to leaders at every level. Not just the corner office.
This course was born from a conversation that needed to happen.
Diana Hansen, my longtime executive assistant, noticed something troubling.
Every professional development opportunity for EAs was purely tactical. Software skills. PowerPoint techniques. Calendar management.
Almost nothing helped the whole person develop as a leader. Nothing honored EAs’ capacity to contribute as strategic partners.
“There was nothing that treated us like the leaders we are.”
So Diana said something. And I listened.
The EAs I’ve worked with are among the most capable, influential people in any organization. Yet they’ve been systematically excluded from substantive leadership development.
So I adapted the same BLUEPRINT process I teach to Fortune 500 executives. Same rigor. Same depth. Same transformation. Customized for administrative professionals.
Because leadership training shouldn’t be gatekept.
And because the true engine of the C-Suite deserves to be developed, not merely utilized.
Designed by the ConantLeadership team
The team behind STEPS brings together decades of leadership expertise and a deep commitment to developing leaders at every level.
Doug Conant
Founder & CEO of ConantLeadership
Diana Hansen
Executive Administrator
Amy Federman
Editor in Chief & Director of Content
Emma Anthony
Director of Leadership Programs
Anne Palcheck
Manager & Administrator, Leadership Programs
Shaped by leading administrative professionals
The STEPS Global Advisory Council is made up of highly accomplished executive assistants, thought leaders, and cultural insight experts, all recognized as top leaders in their field.
They reviewed every element of STEPS and continue to offer critical input to ensure it reflects the realities of your profession.
4 interactive modules that shape your leadership journey
This isn’t merely a course. It’s a journey to clarity about who you are as a leader.
Module 1
Welcome and Envision
Set the intention to do better. Envision what success looks like for YOU and articulate your Leadership Purpose.
Module 2
Reflect & Study
Dig deep to uncover what makes you, you. Then fill in the cracks with proven leadership frameworks.
Module 3
Plan, Practice & Improve
Design your Personal Leadership Model. Build your Practice Treasury. Learn to continually improve.
Module 4
TouchPoints & Reentry
Put it all together. Declare yourself as a leader and create your plan for sustained growth.
After The Course
This is where your leadership development takes hold.
You possess clarity on who you are as a leader.
You have language to articulate your value.
You have a framework for every career decision going forward.
No more guessing. No more waiting. No more shrinking.
You know how to lead. And you have the proof.
Special Welcome Offer Save $50
Why STEPS is different
Only one of its kind
The only leadership course designed specifically for administrative professionals, inspired by an EA, taught by a Fortune 500 CEO.
Develops the whole person
We don’t teach tactics. We develop YOU as a leader. Your purpose. Your beliefs. Your style.
Grounded in proven methods
The BLUEPRINT process has been used by thousands of senior executives. Same framework. Customized for your reality.
Taught by someone who has actually led
Not advice from influencers. Leadership development from someone who transformed a Fortune 500 company by putting people first.
Honors your capacity
This course recognizes what others have overlooked: You’re already leading. We simply provide the framework to own it.
Lifetime access
Return whenever you need a reset. The program is yours permanently.
YOUR INVESTMENT
Leadership training that executives pay thousands for. Now accessible to you.
STEPS Program
$499 $449 Save $50
- 4 Modules, 18 Video Lessons
- Custom Leadership Workbook
- Your Personal Leadership Model
- VIP Access to Live Events
- Certificate of Completion
- Litetime Access
Special Welcome Offer Save $50
Need employer approval?
Many organizations cover professional development for administrative professionals. At $449, this represents a fraction of executive coaching costs.
We can help you make the case.
FAQS
You might be wondering
"I don't have time for a course right now."
This program was designed for busy professionals. It’s completely self-paced. Journey through these 4 modules with 18 short, interactive lessons whenever it makes sense for you: in brief spurts, during lunch, or over weekends. Most participants complete it in 8-12 hours total, but you control the timeline. If you have time to feel stuck, you have time to get unstuck.
"I'm not certain I'm 'leadership material.'"
That belief is precisely why this course exists. You’re already exercising leadership every day. You simply haven’t been given the framework to recognize it, name it, and grow it. STEPS changes that. We define leadership as ‘the art and science of influencing people in a specific direction.’ Nobody has more influence on every aspect of the business than the administrative force powering the effort.
"The cost is significant for me."
Consider this: remaining stuck costs more. Missed promotions. Unrealized potential. Years of feeling undervalued. This investment pays for itself with one raise, one opportunity you wouldn’t have pursued otherwise. And you’re protected by our 72-hour guarantee.
That said, we do offer need-based financial assistance on a case-by-case basis. To apply, write us a note that tells us about you, your situation, and what taking this course means to you (600 words or less) here.
"Will this work for someone at my level?"
STEPS is valuable whether you’re early in your career or a seasoned EA. The BLUEPRINT process meets you where you are. Your Leadership Model will be uniquely yours.
"What if my employer won't pay?"
Many participants invest in themselves. At $449, it’s accessible. And the return extends across your entire career. That said, many organizations do cover professional development. We can help you make the case.
"Is this only for executive assistants?"
This course is for all administrative professionals. While it was inspired by an EA, the lessons are valuable for anyone in an administrative or support role who wants to develop as a leader, not merely as an employee.
“I don’t understand what a leadership model is.”
A Leadership model is a creative visual representation of a system, composed of concepts and practices, which you use to help people—including yourself—know and understand your approach to leadership. We guide you through designing your own. And they come in all shapes and sizes. Check out a bevy of examples here.
“I’m not sure I, as an administrative professional, need a ‘leadership model.’”
Our participants have used their leadership models to articulate who they are and what they bring to the table in performance reviews, job interviews, team meetings and presentations—resulting in offer letters, promotions, raises, and deeper connections. So, maybe you don’t need a leadership model. But trust us, you want one.
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