STEPS Employer Sponsorship Toolkit
The email is already written. You just have to send it.
Two documents that make the ask easy: a guide that preps you for every question and a pitch built for the person you’re sending it to.
- A drafted email you personalize and send; no starting from a blank page
- Five frequently asked questions your employer may ask, with answers ready to go
- An attachment to send to your boss that makes saying ‘yes’ a no-brainer
Get the Toolkit
Both documents are sent straight to your inbox.
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No spam. Just the two documents, straight to your inbox.
What You Get
Two documents. One for you. One for your boss.
Document 1 · The Guide
Your Employer Sponsorship Guide
For you: what you need to get STEPS approved
- A drafted email you can easily personalize and send
- Five FAQ your employer may ask, with ready answers
- A how-to on following up with your boss
Document 2 · The Pitch
A Win-Win Investment
For your executive: A persuasive PDF to attach to your email
- A note from Doug Conant on why he built STEPS
- All the program details inc. cost & time commitment
- The ROI for both you and your boss
- A direct enrollment link when they say yes
How the two work together
1
Read the guide first
Walk through the sample FAQ and review the answers first.
2
Make the email yours
Personalize the drafted email to make it your own.
3
Send the email with the 'Win-Win Investment' pitch
Attach the PDF before you hit "send."
4
Give them time
You don't need an answer on the spot. Let them think it over, then follow up in a few days.
When you grow, your boss benefits too
This is the case the pitch makes for you: ROI for both sides of the desk.
What you get
- A leadership model that's yours to keep
- Language to articulate your unique strengths
- Confidence to step into greater responsibility
- A framework trusted by senior leaders
What your executive gets
- A sharper strategic partner
- More consistent and innovative execution
- Less time redirecting or re-explaining
- Fresh ways to leverage your institutional knowledge
"The 'aha' moments come from helping people reframe their life story into meaningful leadership takeaways."
Dana Gavita, EA to the CEO, Civil and Environmental Consultants
Built by Doug Conant with his own EA
Former CEO, Campbell Soup Company · Former President, Nabisco Foods · Founder, ConantLeadership
Across fifty years of leading people, Doug worked with executive assistants who were among the most capable people in the building—and almost none were given tools to develop their unique leadership skills.
He designed STEPS with his own executive assistant, Diana Hansen, after she named the problem directly: the training available to administrative professionals was purely tactical, and treated EAs as lesser-than rather than as strategic partners. STEPS teaches the same six-step BLUEPRINT process that has shaped senior leaders at Walmart, Pepsi, Medtronic, and Harvard Business School, now customized for the true engine of the C-Suite: administrative professionals.
Want to know more?
Hear it straight from Doug
Doug Conant, former CEO of Campbell Soup Company and President of Nabisco Foods, on why he built STEPS
You did something most people don't.
You found a program built for you and did the research. Take the leap.
STEPS by ConantLeadership
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